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Wine Quality: Talking the Elusive Vin de Terroir Blues

I’ve been asked to talk about the somewhat abstract notion of “quality,” as it pertains to wine. Of course, every winemaker or winery owner thinks about or should be thinking about quality in some sense, but I believe that any discussion of “quality” should have a context and arise from a larger value system or […]

Why Terroir Matters: Can Its Pursuit Also Help Us Save the Planet?

Terroir’s self-evident truth carries with it a deep, almost elemental, psychic force and resonance, and in a very real sense, terroir cannot exist without human beings to discover it, express it, and in the end, to appreciate it.

On a Mission: The Germ of an Idea

By amplifying the qualities of terroir, and by growing grapes from seeds, we may be able to create a real sensory paradigm shift in how we experience wine.

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