Real success in the wine business simply may lie in making real wine, and of course having the ability to communicate about this real wine you have somehow achieved.
There are some problems in pursuing anything approaching a consensus about what constitutes “good” or “great” Grenache. It seems to suffer a bit from the perception that it is a second class citizen, a supporting actor rather than the star cépage. In an age of the cult of personality, of the superstar chef, superstar everything, how is Grenache to comport itself?